The 10 Commandments of Logo Design: Rules to Follow To Create an Effective Logo

Designing a logo is certainly not something you can improvise. In addition to the necessary skills, there is a myriad of very strict rules to observe carefully to achieve a satisfactory result.

One of the fundamental elements in typography: without a developed typographical taste, it is difficult to design anything in graphics. Choosing the right fonts makes the path of logo design easier towards success. On the contrary, with an inadequate font, it is impossible to create a perfect custom logo design.

Let’s discuss the ten mandatory rules that must be followed while designing a logo.

  • Simplicity

Almost everyone knows this rule. In fact, few can observe it. It is easy to get carried away by the enthusiasm and excess of creativity, transforming a simple and linear logo design into a confusing project.

  • Avoid nuances

The logo must be designed in a single tone. Contrast is one of the most important elements in logo design, and nuances tend to reduce it.

  • Raster images

Avoid using raster images: resolution is penalized.

  • Scalability

In a custom logo design, it is essential to immediately think of all the present and future uses that will be made (from the business card to the web, to a possible sign). Illustrator is one of the best programs in the world to create vector (and therefore scalable) logos.

For the same reason, it is not advisable to make lines that are too thin: any sign must be clearly visible and recognizable, even if the size of the logo is reduced. In fact, it is necessary to often zoom in/zoom out to identify any lines that tend to disappear and create visual disturbances while working on a business logo design.

  • Limit the colors

One of the musts in Logo Design is the use of a limited amount of colors. The adoption of a large number of colors tends to make the Logo design less understandable, recognizable, and memorable.

  • Avoid using different fonts

This is. In the case of business Logo Design, we must pay even more attention! As I wrote in the introduction, the choice and combination of fonts is an extremely delicate aspect. Managing it with care will be fundamental for the success of your logo design.

  • Do not create an external contour

There is no need always to highlight the outline. Normally, increasing the thickness of the external lines tends to weigh down the graphics.

  • Do not write on the Logo

It is preferable not to include writings. The recognition tends to decrease, and in some cases, readability is penalized.

  • Do not insert the Logo in a box

Although in the past, there are many examples of logos inscribed in geometric shapes, this is not always the ideal solution. So, at least if we don't want to give our logo design a vintage tone, it is better to avoid using geometric shapes that enclose it.

  • Flat: Not always the best solution!

One of the trends of the moment in graphic design is the Flat style. Icons, logos, infographics, and flyers are pervaded by this, which is captivating and fun, but not suitable for all areas!

Conclusions

Even if the list of rules to follow in the creation of a logo could continue, we will stop here, leaving the topic open for an upcoming study.

The last fundamental advice, perhaps the most important in logo design, is to never copy!

Do not use clip art or stock images of another logo designer! A brand resulting from plagiarism (in whole or part) faces legal problems, as well as, it can have an extremely negative impact on the brand image. Since the creation of a new logo design or the renewal of an existing logo design is used to (re) launch the image of a company, this is the worst mistake we can make. It is better to be creative!

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